Assisted on driving online viewership and subscriber growth through strategic content optimization. Spearheaded testing initiatives for Comedy Central Originals, utilizing YouTube Brand Lift Studies and Meta Beta Polling to measure brand awareness, ad recall, and views.
Provided a clear and concise overview of the dos and don’ts to ensure all ad content aligns with the network's standards.
This slide outlines Zoetis' paid social strategy, which emphasizes an always-on content approach combined with tentpole activations to maintain consistent engagement and improve performance.