• Knorr x Cardi B Taste Combos - The Shorty Awards

    Collaborated within a dynamic team that secured a Silver recognition at the prestigious Shorty Impact Awards for our outstanding contributions to the success of Knorr Taste Combos, showcasing innovative strategies and impactful campaigns

  • Brand Creator Guide

    A comprehensive step-by-step resource for TikTok and Instagram, that helps brand creators understand how to enable media agencies to execute paid sponsored posts from their handles.

  • FBoy Island on Max

    Played a key role in the planning and execution of social media content for Fboy Island, across both organic and paid campaigns. Organized the daily content rollout, assisted with community management efforts, and collaborated with the cast—by selecting custom copy and promotional content to enhance engagement and reach.

  • Sweet Life: Los Angeles

    instrumental in developing the social media content for Sweet Life: Los Angeles. Spearheaded the monthly content rollout, supported the planning of the pop-up events, and worked with the cast—crafting tailored copy and promotional materials to help boost audience interaction and visibility.

  • Wahl Street

    Managed the scheduling and execution of social media content for Wahl Street, overseeing both the copywriting and volume of content being promoted. I ensured a strategic and consistent rollout across platforms, optimizing engagement and brand visibility through well-crafted messaging and content planning.

  • The Big Shot with Bethenny

    Planned and scheduled social media content for The Big Shot with Bethenny. I managed daily content rollout, helped with community management efforts, and worked closely with the cast—providing them with tailored copy and promotional content to amplify engagement and reach.

  • Designer & Copywriter

    Created a compelling social media post for Opening Act, designing the visuals and writing the copy to effectively engage and inspire the audience to support the cause.

  • Comedy Central Originals: Every Damn Day

    Assisted on driving online viewership and subscriber growth through strategic content optimization. Spearheaded testing initiatives for Comedy Central Originals, utilizing YouTube Brand Lift Studies and Meta Beta Polling to measure brand awareness, ad recall, and views.

  • Paid Social Ad Content Guidelines

    Provided a clear and concise overview of the dos and don’ts to ensure all ad content aligns with the network's standards.

  • Social Media Strategy

    Put together an Instagram Stories strategy recommendation for Awesomeness TV, focusing on organic social tactics to enhance engagement, showcase brand content, and connect with the audience in a creative and authentic way.

  • Consumer Journey Example

    Created the Consumer Giveaway/Campaign Webpage slide, showcasing the design and strategy for an engaging and seamless user experience that drives participation and brand awareness.

  • Crisis and Social Monitoring Recommendation

    Created a crisis and social monitoring recommendation slide for the Zoetis account, providing strategic guidance on how to manage and monitor social media crises effectively.

  • Content Strategy

    Contributed to creating innovative brainstorming ideas for the KnowMSG Instagram account, focusing on engaging content concepts to raise awareness and connect with the audience.

Creative Content in Action

This TikTok video performed decently, with over 4.1k views and a 7.3% engagement rate (likes, comments, and saves combined). With 13 saves, this indicated a strong interest with viewers.

This trend focus TikTok video garnered over 958 views with a high engagement rate (~25.5%), driven by 229 likes and 16 saves—indicating strong content value.